The CEO is the only person in the building who cannot ask for help without consequence. Admit doubt to your board and you lose confidence. Admit it to your team and you lose authority. So you carry it alone, at 2am, in a notes app that has never once pushed back.
The smartest founders we know don't have better ideas. They have better feedback loops. They simulate downside. They stress-test every thesis before it touches the market. They have, in short, a room full of honest advisors — and they use it every day.
Consul is that room. Not a chatbot. Not a search engine with opinions. A persistent, adversarial, institutionally-aware partner that grows sharper the longer you use it.